Before a first call
Dan Fletcher, account executive at Acme Ltd, asked who the person behind a new inbound email was. Memtro looked her up in People Data Labs and returned her title, level and employer, spending one credit for the match.
People Data Labs + Memtro
Who is this person, where do they work, and what does their company look like?
People Data Labs connects Memtro to PDL's person and company datasets. It looks up one person by email, social profile or name and employer, or one company by name, website or ticker, and searches both datasets with SQL. People come back as work identity only: name, title, level, employer, industry and country, never contact details, addresses, birth dates, social profiles or history. It reads and nothing else. Every lookup except autocomplete spends your PDL credits, so Memtro makes one only when asked, one person or company at a time.
In Memtro
What you can do with People Data Labs in Memtro
Ask in plain English from chat, your editor, a scheduled job or your own agent. The model picks the right People Data Labs tool, reads what it needs, and answers with the source cited.
Reads
- 01Looks up one person by email, social profile URL or name and employer, returning name, title, level, employer, industry, country and match likelihood
- 02Suggests the people that best fit partial details, up to 20 candidates by match score, each with work identity only
- 03Looks up one company by name, website, ticker or LinkedIn URL, with industry, size, founded year, headquarters, funding raised and latest stage
- 04Searches the person and company datasets with SQL, returning the total that matched and a page of results
- 05Suggests the canonical values PDL uses for a field, such as job titles, industries or countries, free of credits
- 06Never returns emails, phone numbers, addresses, birth dates, social profiles or employment history
In practice
Ask it like you would a colleague
Once People Data Labs is connected, these are the kinds of things people ask. Plain questions, no syntax. If the answer lives partly in another system you have connected, Memtro looks there too.
People Data Labs + MemtroWhat does People Data Labs have on the company at northwind.com?
Who is priya@bigco.com and what is her role?
Which UK software companies with more than 50 employees are in PDL?
How much funding has BigCo raised, and at what stage?
What job titles does PDL use that start with head of?
Sizing a prospect
Sarah Chen, head of sales at Northwind, asked how big BigCo was and how much it had raised. Memtro looked up the company and gave its employee count, founded year, headquarters, funding raised and latest stage.
Teams
Where it fits
The teams that lean on People Data Labs most, a question each of them asks, and what they connect beside it.
- SalesWalk into every call briefedAccount executive, Account manager, Sales leader, Sales operations“Brief me on BigCo before the 3pm renewal call”Used alongside HubSpot, Help Scout, Xero, Gmail, Google Calendar and 6 more.
- LeadershipOne question across the whole companyFounder, Chief executive, Department head, Board member“What happened with our top ten accounts this week, and is anything at risk?”Used alongside HubSpot, Help Scout, Xero, Stripe, Linear and 6 more.
- SupportAnswer tickets with the whole company behind youAgent, Team lead, Escalation owner, Head of support“Which VIP conversations have been waiting more than a day?”Used alongside Help Scout, HubSpot, Postgres, Xero, Stripe and 8 more.
Better together
Works with
A record in People Data Labs is rarely the whole story. Connect the systems that hold the rest and Memtro checks them together, then remembers what it learned so the next question starts further along.
- Finance and commercePeople Data Labs with XeroInvoices, bills, contacts and reports, answered in plain English with figures cited to Xero.
- Finance and commercePeople Data Labs with StripeCustomers, charges, invoices and subscriptions through a restricted key.
- Finance and commercePeople Data Labs with FellohBookings, payments, refunds, chargebacks, supplier payments and payouts from the travel payments platform.
- SupportPeople Data Labs with Help ScoutAI that reads your support conversations and cross-references the customer everywhere else.
- SupportPeople Data Labs with ZendeskEvery ticket, reply and internal note, ready to be asked about.
- SupportPeople Data Labs with IntercomCustomer conversations and the people behind them, in your company memory.
- Email, calendar and chatPeople Data Labs with GmailSearch and read mail so the last thread with a customer is one question away, and send the reply when you ask.
- Email, calendar and chatPeople Data Labs with SlackSearch messages, read channel history and threads, post when you ask, and answer when mentioned.
- Email, calendar and chatPeople Data Labs with Google CalendarMeetings in a window, event details, and the next two weeks synced into memory, and events it can create, change or cancel when you ask.
Also in CRM and sales
Using something else for the same job, or both? Each connector has its own tools; connect as many as you like.
- HubSpot
- Twenty CRM
- Salesforce
- Pipedrive
- Apollo.io
- Aircall
- Zoho CRM
- Close
- Attio
- Dynamics 365 Sales
- DocuSign
Capsule CRM
Copper
Freshsales- Salesloft
Dialpad
folk
Insightly- JustCall
Nutshell
Vitally- Agile CRM
Nimble
OnePageCRM
Salesflare
CloudTalk
Hunter
Lusha
Ontraport
Reply
Streak- Dolibarr
EspoCRM
Planhat
Bloomerang
Givebutter- Common Room
- Neon CRM
Raisely
Planning Center
ChurchSuite
Affinity
Kommo
Pipeline CRM
Keap
Setup
How to connect
Connect withAPI key
- 1
In People Data Labs, open dashboard.peopledatalabs.com → Account → API Keys.
- 2
Choose Create New Key, name it Memtro and copy the key. Every enrichment, search and identify call spends your PDL credits.
- 3
In Memtro, open Connections → People Data Labs and paste it into API key.
- 4
Ask your first question: what does People Data Labs have on the company at northwind.com?
Also works from
Chat in the dashboard, the OpenAI-compatible API, scheduled jobs, and any MCP client: Claude Code, OpenCode, Cursor, Claude Desktop. The People Data Labs tools are the same everywhere.
FAQ
Questions
Can Memtro change anything in People Data Labs?+
Not yet. Today every People Data Labs tool reads, searches or lists. When the connector gains actions, each is marked, granted by name per team and used only when a person asks for exactly that, so nothing is created, sent, updated or deleted until you say so.
Who can use a People Data Labs connection?+
A personal connection serves only your own requests. A shared connection serves the organisation: everyone, or only the teams an admin chooses. Admins can always add shared connections; other members need the permission.
Does Memtro store my People Data Labs data?+
Credentials are encrypted at rest. Tool results are cached briefly so agent loops do not repeat identical calls, and the facts the model extracts are saved to your organisation's memory with provenance (system, record and link) so they can be checked and superseded.
How do I connect People Data Labs?+
API key. In People Data Labs, open dashboard.peopledatalabs.com → Account → API Keys.
Connect People Data Labs in a few minutes
Seven-day free trial, then one monthly price per organisation. Connectors, jobs and memory are never metered.