Reporting on a campaign
Maya Okafor, marketing manager at Acme Ltd, asked how the spring newsletter link performed. Memtro gave its clicks per day over the last 30 days with the total, and showed most came from email and the United Kingdom.
Bitly + Memtro
How many clicks did our campaign link get, and where did they come from?
Bitly connects Memtro to your short links. It reads your groups, links with destination, title, tags and creator, and click counts per day, week or month. It shows where clicks came from by country, referrer, device or referring domain, a group's top links and your campaigns. When asked, and once an administrator has granted the action by name, it can shorten a link, retitle, retag or archive one, point one at a new destination, delete a link never edited, and create a campaign. Some breakdowns and top links may need a paid plan.
In Memtro
What you can do with Bitly in Memtro
Ask in plain English from chat, your editor, a scheduled job or your own agent. The model picks the right Bitly tool, reads what it needs, and answers with the source cited.
What it does
- 01Lists the groups you belong to, with your role, and the links in a group with destination, title, tags, creator and date
- 02Reads one link with its destination and total clicks over the last 30 days and all time
- 03Counts clicks on a link per day, week or month, and breaks them down by country, referrer, device type or referring domain
- 04Lists a group's most-clicked links over a period, and your campaigns with their dates
- 05When asked and granted, shortens a link, which uses one of the account's monthly links, changes a link's title or tags, and archives or unarchives it
- 06When asked and granted, points a link at a new destination, so everyone who clicks it from then on lands there, deletes a never-edited link permanently, and creates a campaign
Acts when asked
When you ask it to
These tools change something in Bitly. The model is told to use them only when you ask for exactly that, and an administrator grants each one by name to the teams that may use it; a personal connection acts only after its owner allows it.
- 01Shorten a link (uses the account's monthly link allowance)
- 02Change a link's title or tags, or archive or unarchive it
- 03Point a link at a new destination (everyone who clicks it from then on goes there)
- 04Delete a link that has never been edited (permanent)
- 05Create a campaign in a group
In practice
Ask it like you would a colleague
Once Bitly is connected, these are the kinds of things people ask. Plain questions, no syntax. If the answer lives partly in another system you have connected, Memtro looks there too.
Bitly + Memtro
How many clicks did our launch link get this month?
Which countries did clicks on bit.ly/acme-spring come from?
What were our top links over the last 30 days?
Which links are tagged webinar?
Point bit.ly/acme-offer at the new pricing page
Fixing a printed link
Tom Reilly, events lead at Northwind, found the short link on a printed flyer pointed at last year's agenda. He asked Memtro to point it at the new page. Memtro changed the destination in Bitly, so everyone scanning the flyer from then on reached the new agenda.
Teams
Where it fits
The teams that lean on Bitly most, a question each of them asks, and what they connect beside it.
- MarketingSpend, leads and reputation in one conversationMarketing lead, Performance marketer, Content and SEO, Brand and community“How did last week's LinkedIn and Google campaigns do, and which leads reached the pipeline?”Used alongside Google Ads, Meta Ads, HubSpot, Google Analytics 4, Brevo and 7 more.
- SalesWalk into every call briefedAccount executive, Account manager, Sales leader, Sales operations“Brief me on BigCo before the 3pm renewal call”Used alongside HubSpot, Help Scout, Xero, Gmail, Google Calendar and 6 more.
- LeadershipOne question across the whole companyFounder, Chief executive, Department head, Board member“What happened with our top ten accounts this week, and is anything at risk?”Used alongside HubSpot, Help Scout, Xero, Stripe, Linear and 6 more.
Better together
Works with
A record in Bitly is rarely the whole story. Connect the systems that hold the rest and Memtro checks them together, then remembers what it learned so the next question starts further along.
- CRM and salesBitly with HubSpotContacts, companies, deals and tickets, with the rest of the company's memory attached.
- CRM and salesBitly with SalesforceAsk your CRM questions in plain English, down to the SOQL.
- CRM and salesBitly with Twenty CRMObjects, fields and records from the open-source CRM, and records it can create and change when you ask.
- AnalyticsBitly with Google Analytics 4Ask your traffic questions in plain English and get the numbers back.
- AnalyticsBitly with Plausible AnalyticsAsk about your website traffic in plain English.
- AnalyticsBitly with UmamiAsk about your website traffic in plain English, without sending anybody to a dashboard.
- Content and webBitly with AhrefsBacklinks, rankings and keyword data from Ahrefs, on demand, and tracking set up when asked.
- Content and webBitly with WordPressYour blog and site content, searchable in Memtro, and edited when asked.
- Content and webBitly with WebflowSite pages, CMS content, form leads and orders from Webflow.
Also in Marketing automation
Using something else for the same job, or both? Each connector has its own tools; connect as many as you like.
ActiveCampaign- Brevo
- Customer.io
- Marketo Engage
- Account Engagement (Pardot)
- Mailchimp
Klaviyo- beehiiv
- Kit
MailerLite- Campaign Monitor
GetResponse
Instantly
lemlist
Drip- EmailOctopus
Omnisend- Buttondown
Mailjet
Moosend
Smartlead- Formbricks
- listmonk
- Mautic
- Loops
Iterable
Dotdigital
Flodesk
LoyaltyLion
Benchmark Email- Bento
Braze
Sender- SendPulse
Rewardful
Mailshake
SurveySparrow
Retently
Setup
How to connect
Connect withAccess token
- 1
In Bitly, open Settings → API at app.bitly.com.
- 2
Enter your password, click Generate token and copy it. The token acts as you, in every group you belong to.
- 3
In Memtro, open Connections → Bitly and paste it into Access token.
- 4
Ask your first question: how many clicks did our launch link get this month?
Also works from
Chat in the dashboard, the OpenAI-compatible API, scheduled jobs, and any MCP client: Claude Code, OpenCode, Cursor, Claude Desktop. The Bitly tools are the same everywhere.
FAQ
Questions
Can Memtro change anything in Bitly?+
Only when you ask, and only what it has been granted: shorten a link (uses the account's monthly link allowance); change a link's title or tags, or archive or unarchive it; point a link at a new destination (everyone who clicks it from then on goes there); delete a link that has never been edited (permanent); create a campaign in a group. Every other tool reads, searches or lists. The Connections page labels the tools that act, an administrator grants each one by name to the teams that may use it, and a personal connection acts only after its owner allows it.
Who can use a Bitly connection?+
A personal connection serves only your own requests. A shared connection serves the organisation: everyone, or only the teams an admin chooses. Admins can always add shared connections; other members need the permission.
Does Memtro store my Bitly data?+
Credentials are encrypted at rest. Tool results are cached briefly so agent loops do not repeat identical calls, and the facts the model extracts are saved to your organisation's memory with provenance (system, record and link) so they can be checked and superseded.
How do I connect Bitly?+
Access token. In Bitly, open Settings → API at app.bitly.com.
Connect Bitly in a few minutes
Seven-day free trial, then one monthly price per organisation. Connectors, jobs and memory are never metered.