Canvas results
Priya Sharma, lifecycle marketer at BigCo, asked how the onboarding Canvas had done over the past week. Memtro gave its entries, conversions and revenue for the period, with the results of each step.
Braze + Memtro
How has our onboarding Canvas performed this week, and which campaigns are live?
Braze shows you your campaigns and Canvases with status, schedule, channels, tags and message subjects. Memtro reads their results over a period, such as conversions and revenue, plus segments, custom event names, email templates and Content Blocks. When asked and granted, it can create or update an email template or a Content Block. It can send an API-triggered campaign or Canvas to named users. It can also subscribe or unsubscribe them from a subscription group. User profiles are never read, and templates built in the drag-and-drop editor are not returned by the API.
In Memtro
What you can do with Braze in Memtro
Ask in plain English from chat, your editor, a scheduled job or your own agent. The model picks the right Braze tool, reads what it needs, and answers with the source cited.
What it does
- 01Lists campaigns and Canvases with status, tags and last edit, and reads one with its schedule, channels and messages.
- 02Reads conversions and revenue for a campaign or Canvas over a period, with sends, opens and clicks per channel for campaigns.
- 03Lists segments with their filters, the custom events the workspace records, email templates and Content Blocks.
- 04When asked and granted, creates or updates an email template or a Content Block. New Content Blocks are drafts unless told otherwise.
- 05When asked and granted, sends an API-triggered campaign or Canvas to up to 50 named users, who are messaged.
- 06When asked and granted, subscribes or unsubscribes named users from an email or SMS subscription group.
Acts when asked
When you ask it to
These tools change something in Braze. The model is told to use them only when you ask for exactly that, and an administrator grants each one by name to the teams that may use it; a personal connection acts only after its owner allows it.
- 01Create a Content Block (as a draft unless told otherwise)
- 02Update a Content Block
- 03Create an email template
- 04Update an email template
- 05Send an API-triggered campaign to named users
- 06Send an API-triggered Canvas to named users
- 07Subscribe or unsubscribe named users from a subscription group
In practice
Ask it like you would a colleague
Once Braze is connected, these are the kinds of things people ask. Plain questions, no syntax. If the answer lives partly in another system you have connected, Memtro looks there too.
Braze + MemtroHow has the onboarding Canvas performed this week?
Which campaigns are enabled and sending email?
What is the subject line of the win-back campaign?
Which custom events can a campaign be triggered on?
Update the footer Content Block with our new address.
A template update
Tom Reilly, CRM manager at Northwind, asked Memtro to fix a typo in the welcome email template's subject. With the action granted, Memtro updated the template and nothing was sent. Messages already built from it kept their own copy.
Teams
Where it fits
The teams that lean on Braze most, a question each of them asks, and what they connect beside it.
- MarketingSpend, leads and reputation in one conversationMarketing lead, Performance marketer, Content and SEO, Brand and community“How did last week's LinkedIn and Google campaigns do, and which leads reached the pipeline?”Used alongside Google Ads, Meta Ads, HubSpot, Google Analytics 4, Brevo and 7 more.
- SalesWalk into every call briefedAccount executive, Account manager, Sales leader, Sales operations“Brief me on BigCo before the 3pm renewal call”Used alongside HubSpot, Help Scout, Xero, Gmail, Google Calendar and 6 more.
- LeadershipOne question across the whole companyFounder, Chief executive, Department head, Board member“What happened with our top ten accounts this week, and is anything at risk?”Used alongside HubSpot, Help Scout, Xero, Stripe, Linear and 6 more.
Better together
Works with
A record in Braze is rarely the whole story. Connect the systems that hold the rest and Memtro checks them together, then remembers what it learned so the next question starts further along.
- CRM and salesBraze with HubSpotContacts, companies, deals and tickets, with the rest of the company's memory attached.
- CRM and salesBraze with SalesforceAsk your CRM questions in plain English, down to the SOQL.
- CRM and salesBraze with Twenty CRMObjects, fields and records from the open-source CRM, and records it can create and change when you ask.
- AnalyticsBraze with Google Analytics 4Ask your traffic questions in plain English and get the numbers back.
- AnalyticsBraze with Plausible AnalyticsAsk about your website traffic in plain English.
- AnalyticsBraze with UmamiAsk about your website traffic in plain English, without sending anybody to a dashboard.
- Content and webBraze with AhrefsBacklinks, rankings and keyword data from Ahrefs, on demand, and tracking set up when asked.
- Content and webBraze with WordPressYour blog and site content, searchable in Memtro, and edited when asked.
- Content and webBraze with WebflowSite pages, CMS content, form leads and orders from Webflow.
Also in Marketing automation
Using something else for the same job, or both? Each connector has its own tools; connect as many as you like.
ActiveCampaign- Brevo
- Customer.io
- Marketo Engage
- Account Engagement (Pardot)
- Mailchimp
Klaviyo- beehiiv
- Kit
MailerLite- Campaign Monitor
GetResponse
Instantly
lemlist
Drip- EmailOctopus
Omnisend- Buttondown
Mailjet
Moosend
Smartlead- Formbricks
- listmonk
- Mautic
- Loops
Iterable
Dotdigital
Flodesk
LoyaltyLion
Benchmark Email- Bento
Sender- SendPulse
- Bitly
Rewardful
Mailshake
SurveySparrow
Retently
Setup
How to connect
Connect withREST API key and REST endpoint
- 1
In the Braze dashboard, open Settings → APIs and Identifiers → API Keys → Create API Key. Tick the read permissions, plus the write ones for the actions you want, and leave users.export off.
- 2
Open Connections → Braze in Memtro and paste the REST API key and the REST endpoint shown next to it, not the SDK endpoint.
- 3
An administrator grants actions such as trigger a campaign by name, only to the teams that may message customers.
- 4
Ask how the onboarding Canvas has performed this week.
Also works from
Chat in the dashboard, the OpenAI-compatible API, scheduled jobs, and any MCP client: Claude Code, OpenCode, Cursor, Claude Desktop. The Braze tools are the same everywhere.
FAQ
Questions
Can Memtro change anything in Braze?+
Only when you ask, and only what it has been granted: create a Content Block (as a draft unless told otherwise); update a Content Block; create an email template; update an email template; send an API-triggered campaign to named users; send an API-triggered Canvas to named users; subscribe or unsubscribe named users from a subscription group. Every other tool reads, searches or lists. The Connections page labels the tools that act, an administrator grants each one by name to the teams that may use it, and a personal connection acts only after its owner allows it.
Who can use a Braze connection?+
A personal connection serves only your own requests. A shared connection serves the organisation: everyone, or only the teams an admin chooses. Admins can always add shared connections; other members need the permission.
Does Memtro store my Braze data?+
Credentials are encrypted at rest. Tool results are cached briefly so agent loops do not repeat identical calls, and the facts the model extracts are saved to your organisation's memory with provenance (system, record and link) so they can be checked and superseded.
How do I connect Braze?+
REST API key and REST endpoint. In the Braze dashboard, open Settings → APIs and Identifiers → API Keys → Create API Key. Tick the read permissions, plus the write ones for the actions you want, and leave users.export off.
Connect Braze in a few minutes
Seven-day free trial, then one monthly price per organisation. Connectors, jobs and memory are never metered.