Reading the detractors
Priya Sharma, customer experience lead at Acme Ltd, asked what detractors said in the latest NPS survey. Memtro listed their scores and comments with the sentiment SurveySparrow read, and grouped the comments by theme.
SurveySparrow + Memtro
What is our NPS this quarter, and what are detractors saying?
SurveySparrow connects Memtro to your surveys and feedback. It reads surveys by type and date, a survey's responses with each answer, comment and sentiment, and NPS, CSAT and CES scores. It also reads help-desk tickets with requester, agent and comments, contacts and contact lists, the account's users, and reputation reviews by platform and rating. When asked, and once an administrator has granted the action by name, it can add an internal note or a public comment to a ticket, open or update a ticket, create or edit a contact, and create a contact list. Phone numbers are never passed on.
In Memtro
What you can do with SurveySparrow in Memtro
Ask in plain English from chat, your editor, a scheduled job or your own agent. The model picks the right SurveySparrow tool, reads what it needs, and answers with the source cited.
What it does
- 01Lists surveys with type, folder and dates, and a survey's responses with each answer, comment and the sentiment SurveySparrow read
- 02Gives NPS, CSAT or CES scores for one survey or across every survey of that kind, optionally for a date range
- 03Lists help-desk tickets with subject, status, priority, requester, agent and team, and reads one ticket's comments
- 04Lists contacts, contact lists and the account's users, and public reviews by platform with rating, title and text
- 05When asked and granted, adds an internal note the team sees, posts a public comment that may be emailed to the requester, opens a ticket, or changes its status, priority, assignee or team
- 06When asked and granted, creates a contact, changes a contact's name, email, phone, mobile or job title, and creates a contact list
Acts when asked
When you ask it to
These tools change something in SurveySparrow. The model is told to use them only when you ask for exactly that, and an administrator grants each one by name to the teams that may use it; a personal connection acts only after its owner allows it.
- 01Add an internal note to a ticket (seen only by the team)
- 02Post a public comment on a ticket (may reach the requester)
- 03Open a ticket for a contact (the requester may be told)
- 04Change a ticket's status, priority, assignee or team
- 05Create a contact
- 06Change a contact's name, email, phone, mobile or job title
- 07Create a contact list
In practice
Ask it like you would a colleague
Once SurveySparrow is connected, these are the kinds of things people ask. Plain questions, no syntax. If the answer lives partly in another system you have connected, Memtro looks there too.
SurveySparrow + MemtroWhat is our NPS this quarter?
What did detractors say in last month's survey?
Which open tickets are assigned to Tom?
What are our latest one-star reviews?
Add an internal note to ticket 4182 that a fix ships Friday
Updating a ticket
Tom Reilly, support agent at Northwind, asked Memtro to note on a customer's ticket that the fix ships on Friday and assign it to Sarah Chen. Memtro added an internal note the requester cannot see and changed the assignee, who is likely to be notified.
Teams
Where it fits
The teams that lean on SurveySparrow most, a question each of them asks, and what they connect beside it.
- MarketingSpend, leads and reputation in one conversationMarketing lead, Performance marketer, Content and SEO, Brand and community“How did last week's LinkedIn and Google campaigns do, and which leads reached the pipeline?”Used alongside Google Ads, Meta Ads, HubSpot, Google Analytics 4, Brevo and 7 more.
- SalesWalk into every call briefedAccount executive, Account manager, Sales leader, Sales operations“Brief me on BigCo before the 3pm renewal call”Used alongside HubSpot, Help Scout, Xero, Gmail, Google Calendar and 6 more.
- LeadershipOne question across the whole companyFounder, Chief executive, Department head, Board member“What happened with our top ten accounts this week, and is anything at risk?”Used alongside HubSpot, Help Scout, Xero, Stripe, Linear and 6 more.
Better together
Works with
A record in SurveySparrow is rarely the whole story. Connect the systems that hold the rest and Memtro checks them together, then remembers what it learned so the next question starts further along.
- CRM and salesSurveySparrow with HubSpotContacts, companies, deals and tickets, with the rest of the company's memory attached.
- CRM and salesSurveySparrow with SalesforceAsk your CRM questions in plain English, down to the SOQL.
- CRM and salesSurveySparrow with Twenty CRMObjects, fields and records from the open-source CRM, and records it can create and change when you ask.
- AnalyticsSurveySparrow with Google Analytics 4Ask your traffic questions in plain English and get the numbers back.
- AnalyticsSurveySparrow with Plausible AnalyticsAsk about your website traffic in plain English.
- AnalyticsSurveySparrow with UmamiAsk about your website traffic in plain English, without sending anybody to a dashboard.
- Content and webSurveySparrow with AhrefsBacklinks, rankings and keyword data from Ahrefs, on demand, and tracking set up when asked.
- Content and webSurveySparrow with WordPressYour blog and site content, searchable in Memtro, and edited when asked.
- Content and webSurveySparrow with WebflowSite pages, CMS content, form leads and orders from Webflow.
Also in Marketing automation
Using something else for the same job, or both? Each connector has its own tools; connect as many as you like.
ActiveCampaign- Brevo
- Customer.io
- Marketo Engage
- Account Engagement (Pardot)
- Mailchimp
Klaviyo- beehiiv
- Kit
MailerLite- Campaign Monitor
GetResponse
Instantly
lemlist
Drip- EmailOctopus
Omnisend- Buttondown
Mailjet
Moosend
Smartlead- Formbricks
- listmonk
- Mautic
- Loops
Iterable
Dotdigital
Flodesk
LoyaltyLion
Benchmark Email- Bento
Braze
Sender- SendPulse
- Bitly
Rewardful
Mailshake
Retently
Setup
How to connect
Connect withData centre and Private app access token
- 1
In SurveySparrow, open Settings → Apps & Integrations → Create a Private App and name it Memtro.
- 2
Select the scopes for what Memtro should read, and for tickets and contacts if it should change them. Generate the access token and copy it, as it is shown once.
- 3
In Memtro, open Connections → SurveySparrow, choose the Data centre your account lives in, and paste the Private app access token.
- 4
Ask your first question: what is our NPS this quarter?
Also works from
Chat in the dashboard, the OpenAI-compatible API, scheduled jobs, and any MCP client: Claude Code, OpenCode, Cursor, Claude Desktop. The SurveySparrow tools are the same everywhere.
FAQ
Questions
Can Memtro change anything in SurveySparrow?+
Only when you ask, and only what it has been granted: add an internal note to a ticket (seen only by the team); post a public comment on a ticket (may reach the requester); open a ticket for a contact (the requester may be told); change a ticket's status, priority, assignee or team; create a contact; change a contact's name, email, phone, mobile or job title; create a contact list. Every other tool reads, searches or lists. The Connections page labels the tools that act, an administrator grants each one by name to the teams that may use it, and a personal connection acts only after its owner allows it.
Who can use a SurveySparrow connection?+
A personal connection serves only your own requests. A shared connection serves the organisation: everyone, or only the teams an admin chooses. Admins can always add shared connections; other members need the permission.
Does Memtro store my SurveySparrow data?+
Credentials are encrypted at rest. Tool results are cached briefly so agent loops do not repeat identical calls, and the facts the model extracts are saved to your organisation's memory with provenance (system, record and link) so they can be checked and superseded.
How do I connect SurveySparrow?+
Data centre and Private app access token. In SurveySparrow, open Settings → Apps & Integrations → Create a Private App and name it Memtro.
Connect SurveySparrow in a few minutes
Seven-day free trial, then one monthly price per organisation. Connectors, jobs and memory are never metered.