Is this an official Bitly MCP server?

No. It is Memtro's MCP server with Memtro's Bitly connector behind it: the connector reads Bitly through its API with the credentials you connect on Dashboard → Connections, and Bitly publishes nothing here. The same endpoint carries every other system you connect and Memtro's memory tools.

Nothing on top of Memtro. One price per organisation by its number of users, from $50 a month for up to 10 users after a 7-day free trial, with every connector, the MCP server, jobs and memory included. You bring your own model keys.

Can it change anything in Bitly?

Only when you ask, and only what it has been granted: shorten a link (uses the account's monthly link allowance); change a link's title or tags, or archive or unarchive it; point a link at a new destination (everyone who clicks it from then on goes there); delete a link that has never been edited (permanent); create a campaign in a group. Every other tool reads, searches or lists. An administrator grants each acting tool by name per team, and a personal connection acts only after its owner allows it.

Any MCP client that speaks Streamable HTTP: Claude Code, Cursor, Claude Desktop, OpenCode, Codex, Zed, Windsurf, Cline and the Anthropic and OpenAI SDKs. There is no local process to run; the server is remote and authenticated with your key.

MCP server · Marketing automation

Bitly MCP server

Bitly in any MCP client, through Memtro: Bitly does not publish this server. Memtro's Bitly connector reads Bitly through its API with the credentials you connect, and one endpoint hands those tools, every other system you connect and Memtro's memory tools to Claude Code, Cursor, Claude Desktop or anything else that speaks Streamable HTTP, as you.

What the model can do

Bitly short links: groups, links with their destination, title, tags and creator, click counts over time, where clicks came from (countries, referrers, devices, referring domains, as totals), a group's top links, and campaigns. Can shorten a link, retitle, retag or archive one, point one at a new destination, delete an unedited one, and create a campaign, each only when asked.

Reads

bitly_list_groupsBitly groups the token's user belongs to: guid, name, organisation guid, the user's role and whether active.
bitly_list_linksBitly links in a group (default the user's own group), newest first: short link, destination, title, tags, archived, creator and date.
bitly_get_linkOne Bitly link (bit.ly/abc or its URL): destination, title, tags, archived, creator, dates, and its total clicks over the last 30 days and all time.
bitly_link_clicksClicks on one Bitly link per day, week or month going back from now (default 30 days), with the total.
bitly_link_breakdownWhere clicks on one Bitly link came from, as totals: by country, referrer, device type or referring domain, over the last N days, weeks or months…
bitly_top_linksA Bitly group's most-clicked links over the last N days, weeks or months (default 30 days), with clicks and each link's destination and title.
bitly_list_campaignsBitly campaigns: guid, name, description, group and dates, optionally for one group.

Acts, when you ask

These change something in Bitly. The model is told to use them only when you ask for exactly that, and each one is granted by name: per team on a shared connection, by the owner on a personal one.

bitly_create_linkShorten a link in Bitly, in a group (default the user's own) and on a domain (default the group's), optionally with a title and tags.
bitly_update_linkChange a Bitly link's title or tags (tags replaces the list), or archive or unarchive it.
bitly_redirect_linkPoint an existing Bitly link at a new destination.
bitly_delete_linkDelete a Bitly link.
bitly_create_campaignCreate a Bitly campaign in a group (default the user's own), with a name and description.

Connect it

First connect Bitly on Dashboard → Connections, then add Memtro to your client once. The Bitly tools appear alongside the tools of everything else you have connected; nothing is configured per connector.

Claude Code

The Memtro plugin registers the server and a skill for when to use it; the tools are then available in every session.

claude plugin marketplace add memtro-org/claude-memtro
claude plugin install memtro@memtro --config api_key=sk-memtro-...

Cursor

Add the server to .cursor/mcp.json in the project, or to the global file under ~/.cursor/.

{
  "mcpServers": {
    "memtro": {
      "url": "https://platform.memtro.com/api/mcp",
      "headers": {
        "Authorization": "Bearer sk-memtro-..."
      }
    }
  }
}

Claude Desktop

Create a personal API key on Dashboard → Profile → API keys. In Claude Desktop add an MCP server of type HTTP with URL https://platform.memtro.com/api/mcp and the header Authorization: Bearer sk-memtro-…

OpenCode

A remote server in opencode.json.

{
  "mcp": {
    "memtro": {
      "type": "remote",
      "url": "https://platform.memtro.com/api/mcp",
      "headers": {
        "Authorization": "Bearer sk-memtro-..."
      }
    }
  }
}

Pi

One command: pi mcp add memtro --url https://platform.memtro.com/api/mcp --bearer-token-env-var MEMTRO_API_KEY. Tools arrive as mcp__memtro__*. The pi-memtro extension registers it for you, alongside Memtro as the model.

Any other client

Add an MCP server of type HTTP (Streamable HTTP, stateless) at https://platform.memtro.com/api/mcp with the header Authorization: Bearer sk-memtro-.... Codex, Zed, Windsurf, Cline and the SDKs all take a remote server this way.

Who may use it

The key identifies the person, and the server offers that person the tools they may use everywhere else in Memtro. A shared Bitly connection is used by the teams an administrator granted it to, tool by tool, on the Permissions page; a personal connection is used by its owner alone, and its tools that act stay off until the owner allows them. See Teams and permissions and Connectors.

Ask it like this

› How many clicks did our launch link get this month?
› Which countries did clicks on bit.ly/acme-spring come from?
› What were our top links over the last 30 days?
› Which links are tagged webinar?
› Point bit.ly/acme-offer at the new pricing page

Questions

Is this an official Bitly MCP server?: No. It is Memtro's MCP server with Memtro's Bitly connector behind it: the connector reads Bitly through its API with the credentials you connect on Dashboard → Connections, and Bitly publishes nothing here. The same endpoint carries every other system you connect and Memtro's memory tools.
What does it cost?: Nothing on top of Memtro. One price per organisation by its number of users, from $50 a month for up to 10 users after a 7-day free trial, with every connector, the MCP server, jobs and memory included. You bring your own model keys.
Can it change anything in Bitly?: Only when you ask, and only what it has been granted: shorten a link (uses the account's monthly link allowance); change a link's title or tags, or archive or unarchive it; point a link at a new destination (everyone who clicks it from then on goes there); delete a link that has never been edited (permanent); create a campaign in a group. Every other tool reads, searches or lists. An administrator grants each acting tool by name per team, and a personal connection acts only after its owner allows it.
Which clients work?: Any MCP client that speaks Streamable HTTP: Claude Code, Cursor, Claude Desktop, OpenCode, Codex, Zed, Windsurf, Cline and the Anthropic and OpenAI SDKs. There is no local process to run; the server is remote and authenticated with your key.