Before the content plan
The marketing lead asks which keywords the pricing page ranks for and which are slipping. Memtro reads the URL report, lists the positions and changes with volume and difficulty, and says the call cost 200 API units.
Semrush + Memtro
Rankings, keywords, competitors and backlinks from Semrush, with what each answer cost.
Connect Semrush with the v3 API key from your Business subscription and Memtro reads a domain's organic and paid standing in any regional database, the keywords it ranks for, its competitors, its backlink profile and a keyword's volume, difficulty and intent. Every report line spends API units, so each answer says what it cost. There is no hourly sync. When asked, and once an administrator has granted each action by name, it creates, renames or permanently deletes projects, adds or removes tracked keywords and starts Site Audit crawls, each spending units from your balance.
In Memtro
What you can do with Semrush in Memtro
Ask in plain English from chat, your editor, a scheduled job or your own agent. The model picks the right Semrush tool, reads what it needs, and answers with the source cited.
What it does
- 01Domain overview per country database: Semrush rank, organic and paid keywords, estimated traffic and its cost
- 02Keywords a domain or a single page ranks for, with position, change, volume, difficulty and intent
- 03Organic competitors sharing a domain's keywords, and the backlink profile of a domain, subdomain or URL
- 04A keyword's volume, CPC, difficulty, intent and 12-month trend, with every call capped and priced and a free balance check
- 05When asked and granted, creates or renames a project, or permanently deletes one with its Site Audit and Position Tracking history
- 06When asked and granted, adds or removes keywords in a Position Tracking campaign (100 units a keyword added) and starts a Site Audit crawl (100 units)
Acts when asked
When you ask it to
These tools change something in Semrush. The model is told to use them only when you ask for exactly that, and an administrator grants each one by name to the teams that may use it; a personal connection acts only after its owner allows it.
- 01Create a project (folder) for a domain
- 02Rename a project
- 03Delete a project and all its data (permanent)
- 04Add keywords to a Position Tracking campaign (spends 100 API units a keyword)
- 05Remove keywords from a Position Tracking campaign (spends 100 API units)
- 06Start a Site Audit crawl (spends 100 API units)
In practice
Ask it like you would a colleague
Once Semrush is connected, these are the kinds of things people ask. Plain questions, no syntax. If the answer lives partly in another system you have connected, Memtro looks there too.
Semrush + Memtro
What does acme.co.uk rank for in the UK, sorted by traffic?
Who are our top organic competitors in the US database?
How hard is 'company memory software' to rank for, and what is its monthly volume?
How many Semrush API units do we have left?
Add 'team wiki software' and 'company memory' to the UK tracking campaign
Tracking the new terms
Nina Patel asks Memtro to track three new keywords in the Acme UK campaign and run a fresh site audit. Memtro checks the balance, adds the keywords for 300 units, which also counts against the tracked-keyword limit, and starts a crawl with the project's existing Site Audit settings for 100 more.
Teams
Where it fits
The teams that lean on Semrush most, a question each of them asks, and what they connect beside it.
- MarketingSpend, leads and reputation in one conversationMarketing lead, Performance marketer, Content and SEO, Brand and community“How did last week's LinkedIn and Google campaigns do, and which leads reached the pipeline?”Used alongside Google Ads, Meta Ads, HubSpot, Google Analytics 4, Brevo and 7 more.
- ProductHear what customers actually ask forProduct manager, Researcher, Designer, Head of product“Which customers asked for SSO this quarter, and what is their combined ARR?”Used alongside Help Scout, HubSpot, Linear, Jira, Slack and 6 more.
- OperationsMonitors and digests that run themselvesOperations lead, Analyst, Team manager, Administrator“List my jobs”Used alongside Help Scout, Stripe, Xero, Postgres, ShipEngine and 8 more.
Better together
Works with
A record in Semrush is rarely the whole story. Connect the systems that hold the rest and Memtro checks them together, then remembers what it learned so the next question starts further along.
- Marketing automationSemrush with ActiveCampaignContacts, campaigns and automations from ActiveCampaign.
- Marketing automationSemrush with BrevoEmail and SMS campaign results from Brevo.
- Marketing automationSemrush with Customer.ioCampaign metrics and customer journeys from Customer.io.
- AnalyticsSemrush with Google Analytics 4Ask your traffic questions in plain English and get the numbers back.
- AnalyticsSemrush with Plausible AnalyticsAsk about your website traffic in plain English.
- AnalyticsSemrush with UmamiAsk about your website traffic in plain English, without sending anybody to a dashboard.
- Documents and wikisSemrush with NotionSearch pages and query databases, and write to them when you ask.
- Documents and wikisSemrush with Google DriveSearch Drive and read Docs, Sheets and Slides as text, and write a Doc when you ask.
- Documents and wikisSemrush with ConfluenceSearch and read wiki pages, and write them when you ask.
Also in Content and web
Using something else for the same job, or both? Each connector has its own tools; connect as many as you like.
- Ahrefs
- WordPress
- Webflow
- Typeform
- Eventbrite
- Contentful
- Ghost
- Open law
- treg
- UK Postcode Information
- Web scrape
- Web search
Jotform- Sanity
- Tally
DataForSEO
Moz API- SE Ranking
- Ideal Postcodes
- Ticket Tailor
- Directus
- Strapi
- Storyblok
- Prismic
- DatoCMS
- Fillout
Hygraph- Wix
Paperform- ButterCMS
- Cloudinary
- Contentstack
- DNSimple
- Gandi
- Joomla
Kajabi
Kontent.ai- Mux
- Porkbun
Teachable- Uploadcare
- Vimeo
Wufoo
Setup
How to connect
Connect withAPI key
- 1
In Semrush open the account menu → Subscription info → API units. The API needs a Business subscription, so buy units if the balance is zero, then copy the active v3 key from the API keys page
- 2
For the project actions, create a Version 4 key with Read and write permission under profile → API keys → Version 4 keys. The Projects APIs need the SEO Business subscription
- 3
In Memtro open Connections → Semrush, paste the API key (and the Version 4 key if you made one), set a Default database such as uk or us, and connect
- 4
Ask what your site ranks for in the UK, and check the units left before a big request
Also works from
Chat in the dashboard, the OpenAI-compatible API, scheduled jobs, and any MCP client: Claude Code, OpenCode, Cursor, Claude Desktop. The Semrush tools are the same everywhere.
FAQ
Questions
Can Memtro change anything in Semrush?+
Only when you ask, and only what it has been granted: create a project (folder) for a domain; rename a project; delete a project and all its data (permanent); add keywords to a Position Tracking campaign (spends 100 API units a keyword); remove keywords from a Position Tracking campaign (spends 100 API units); start a Site Audit crawl (spends 100 API units). Every other tool reads, searches or lists. The Connections page labels the tools that act, an administrator grants each one by name to the teams that may use it, and a personal connection acts only after its owner allows it.
Who can use a Semrush connection?+
A personal connection serves only your own requests. A shared connection serves the organisation: everyone, or only the teams an admin chooses. Admins can always add shared connections; other members need the permission.
Does Memtro store my Semrush data?+
Credentials are encrypted at rest. Tool results are cached briefly so agent loops do not repeat identical calls, and the facts the model extracts are saved to your organisation's memory with provenance (system, record and link) so they can be checked and superseded.
How do I connect Semrush?+
API key. In Semrush open the account menu → Subscription info → API units. The API needs a Business subscription, so buy units if the balance is zero, then copy the active v3 key from the API keys page.
Connect Semrush in a few minutes
Seven-day free trial, then one monthly price per organisation. Connectors, jobs and memory are never metered.