What went live
A marketer asks what changed on the site since Monday. Memtro lists the entries published or updated, newest first, with their content type and a link to each in the Contentful web app.
Contentful + Memtro
Your Contentful content, searchable, remembered as it changes and edited when you ask.
Connect Contentful with a Content Delivery API token and the space ID, and Memtro reads what the website shows: the content model, published entries by type with search and field filters, one entry in full with linked entries and assets resolved, and the asset library. The hourly sync records each entry published or updated in memory. Add a Content Management API token, and once an administrator has granted each action by name, it can draft and edit entries, publish them to the live website or unpublish them, and archive them when you ask. Deleting an entry is permanent.
In Memtro
What you can do with Contentful in Memtro
Ask in plain English from chat, your editor, a scheduled job or your own agent. The model picks the right Contentful tool, reads what it needs, and answers with the source cited.
What it does
- 01The content model: every content type with its fields, so filters use the right names
- 02Published entries by type, full-text search or field filters such as slug, category or title
- 03One entry in full, rich text as plain text, linked entries and assets resolved two levels deep
- 04What was published or updated in the last seven days, or any number of days, and an hourly sync of each change into memory
- 05When asked and granted, creates draft entries and changes fields as a draft, then publishes an entry so every website visitor sees it and the space's webhooks fire, or unpublishes it
- 06When asked and granted, archives or unarchives an entry, or deletes one permanently
Acts when asked
When you ask it to
These tools change something in Contentful. The model is told to use them only when you ask for exactly that, and an administrator grants each one by name to the teams that may use it; a personal connection acts only after its owner allows it.
- 01Create a draft entry, or change an entry's fields
- 02Publish an entry to the website, or unpublish it
- 03Archive or unarchive an entry
- 04Delete an entry permanently
Events
When it happens
Turn events on in the connection's Events tab on the Connections page, choose the kinds you want, and Memtro registers its address with Contentful for you. Each event can start a job, with the event as its input. Contentful signs every delivery, and one whose signature does not check out is refused before it is read.
Events and webhooks- 01An entry was created
- 02An entry was saved through the API or an app
- 03An entry was autosaved in the editor
- 04An entry was published
- 05An entry was unpublished
- 06An entry was archived
- 07An entry was unarchived
- 08An entry was deleted
- 09An asset was created
- 10An asset was published
- 11An asset was unpublished
- 12An asset was archived
- 13An asset was deleted
- 14A content type was published
- 15A content type was unpublished
- 16A content type was deleted
- 17A comment was added
- 18A task was created
- 19A task was changed
- 20A release was created
- 21A release was executed
- 22An action was scheduled
- 23A workflow was completed
In practice
Ask it like you would a colleague
Once Contentful is connected, these are the kinds of things people ask. Plain questions, no syntax. If the answer lives partly in another system you have connected, Memtro looks there too.
Contentful + Memtro
What did the content team publish or update in the last 7 days?
Find the blog post with the slug 'pricing-update-2026' and give me its full text
Which case studies mention Acme Logistics?
What fields does the landingPage content type have?
Fix the typo in the returns policy headline and publish it
A correction, published
Hugo Marsh in support spots that the returns policy page says 14 days instead of 30 and asks Memtro to correct it. Memtro reads the entry, changes the field as a draft, and publishes that version when Hugo confirms, so the website serves the new wording and the space's webhooks fire.
Teams
Where it fits
The teams that lean on Contentful most, a question each of them asks, and what they connect beside it.
- MarketingSpend, leads and reputation in one conversationMarketing lead, Performance marketer, Content and SEO, Brand and community“How did last week's LinkedIn and Google campaigns do, and which leads reached the pipeline?”Used alongside Google Ads, Meta Ads, HubSpot, Google Analytics 4, Brevo and 7 more.
- ProductHear what customers actually ask forProduct manager, Researcher, Designer, Head of product“Which customers asked for SSO this quarter, and what is their combined ARR?”Used alongside Help Scout, HubSpot, Linear, Jira, Slack and 6 more.
- OperationsMonitors and digests that run themselvesOperations lead, Analyst, Team manager, Administrator“List my jobs”Used alongside Help Scout, Stripe, Xero, Postgres, ShipEngine and 8 more.
Better together
Works with
A record in Contentful is rarely the whole story. Connect the systems that hold the rest and Memtro checks them together, then remembers what it learned so the next question starts further along.
- Marketing automationContentful with ActiveCampaignContacts, campaigns and automations from ActiveCampaign.
- Marketing automationContentful with BrevoEmail and SMS campaign results from Brevo.
- Marketing automationContentful with Customer.ioCampaign metrics and customer journeys from Customer.io.
- AnalyticsContentful with Google Analytics 4Ask your traffic questions in plain English and get the numbers back.
- AnalyticsContentful with Plausible AnalyticsAsk about your website traffic in plain English.
- AnalyticsContentful with UmamiAsk about your website traffic in plain English, without sending anybody to a dashboard.
- Documents and wikisContentful with NotionSearch pages and query databases, and write to them when you ask.
- Documents and wikisContentful with Google DriveSearch Drive and read Docs, Sheets and Slides as text, and write a Doc when you ask.
- Documents and wikisContentful with ConfluenceSearch and read wiki pages, and write them when you ask.
Also in Content and web
Using something else for the same job, or both? Each connector has its own tools; connect as many as you like.
- Ahrefs
- WordPress
- Webflow
- Typeform
- Eventbrite
- Ghost
- Open law
- Semrush
- treg
- UK Postcode Information
- Web scrape
- Web search
Jotform- Sanity
- Tally
DataForSEO
Moz API- SE Ranking
- Ideal Postcodes
- Ticket Tailor
- Directus
- Strapi
- Storyblok
- Prismic
- DatoCMS
- Fillout
Hygraph- Wix
Paperform- ButterCMS
- Cloudinary
- Contentstack
- DNSimple
- Gandi
- Joomla
Kajabi
Kontent.ai- Mux
- Porkbun
Teachable- Uploadcare
- Vimeo
Wufoo
Setup
How to connect
Connect withContent Delivery API access token and Space ID
- 1
In Contentful open Settings → API keys → Add API key and copy the Content Delivery API access token (not the Preview or Management one) and the Space ID shown beside it
- 2
For the actions, create a personal access token under Account settings → CMA tokens. It acts as you with your space role's rights, so leave it out to keep Memtro read-only
- 3
In Memtro open Connections → Contentful, paste the Content Delivery API access token and the Space ID, add the Content Management API token if wanted, leave Environment blank for master, and connect
- 4
Ask what the content team published this week
Also works from
Chat in the dashboard, the OpenAI-compatible API, scheduled jobs, and any MCP client: Claude Code, OpenCode, Cursor, Claude Desktop. The Contentful tools are the same everywhere.
FAQ
Questions
Can Memtro change anything in Contentful?+
Only when you ask, and only what it has been granted: create a draft entry, or change an entry's fields; publish an entry to the website, or unpublish it; archive or unarchive an entry; delete an entry permanently. Every other tool reads, searches or lists. The Connections page labels the tools that act, an administrator grants each one by name to the teams that may use it, and a personal connection acts only after its owner allows it.
Who can use a Contentful connection?+
A personal connection serves only your own requests. A shared connection serves the organisation: everyone, or only the teams an admin chooses. Admins can always add shared connections; other members need the permission.
Does Memtro store my Contentful data?+
Credentials are encrypted at rest. Tool results are cached briefly so agent loops do not repeat identical calls, and the facts the model extracts are saved to your organisation's memory with provenance (system, record and link) so they can be checked and superseded. An hourly sync anchors recently changed Contentful records into memory as entities.
How do I connect Contentful?+
Content Delivery API access token and Space ID. In Contentful open Settings → API keys → Add API key and copy the Content Delivery API access token (not the Preview or Management one) and the Space ID shown beside it.
Can Contentful start a job?+
Yes. Turn events on in the connection's Events tab on the Connections page, choose the kinds you want, and Memtro registers its address with Contentful for you. A job set to start "When an event arrives" then runs once for each matching event, with the event as its input. The run treats the event as outside data, never as instructions, and anything the run remembers is kept as unverified.
Connect Contentful in a few minutes
Seven-day free trial, then one monthly price per organisation. Connectors, jobs and memory are never metered.