A content audit
Maya Okafor, content lead at Northwind, asked which blog posts still mentioned the old pricing. Memtro searched titles and bodies for pricing and listed the matching posts with their status and publish dates.
ButterCMS + Memtro
What did we publish on the blog this month, and which pages mention pricing?
ButterCMS shows you your blog posts with title, status, dates, author, categories, tags, summary and body. Memtro also reads pages of each page type with their fields, collection items, and the authors, categories and tags. When asked and granted, it can create, update or delete blog posts and collection items, and create or update pages, as drafts or published. ButterCMS can tell Memtro when a post or page is published or deleted, and a job can start. Writing needs the Write API add-on, on Advanced and Professional plans only.
In Memtro
What you can do with ButterCMS in Memtro
Ask in plain English from chat, your editor, a scheduled job or your own agent. The model picks the right ButterCMS tool, reads what it needs, and answers with the source cited.
What it does
- 01Lists blog posts newest first with status, author, categories and tags, and reads one post's body and SEO fields.
- 02Lists pages of a page type and reads one page with all its fields, or searches page content.
- 03Lists the items of a collection and the blog's authors, categories and tags, never authors' email or bio.
- 04When asked and granted, creates or changes a blog post as a draft, or publishes it live on the public blog at once.
- 05When asked and granted, creates or changes pages and collection items, or deletes a post or item, which disappears from the site at once.
- 06With events on, a published blog post, a saved page draft or a deleted collection item can start a job.
Acts when asked
When you ask it to
These tools change something in ButterCMS. The model is told to use them only when you ask for exactly that, and an administrator grants each one by name to the teams that may use it; a personal connection acts only after its owner allows it.
- 01Create a blog post, as a draft or published
- 02Change a blog post's content, categories, tags or status
- 03Delete a blog post (soft delete, its slug is freed)
- 04Create a page of an existing page type, as a draft or published
- 05Change a page's fields or status
- 06Add an item to a collection, as a draft or published
- 07Change a collection item's fields or status
- 08Delete a collection item (soft delete)
Events
When it happens
Turn events on in the connection's Events tab on the Connections page, then add the address it shows as a webhook in ButterCMS, choosing the same kinds; the tab shows ButterCMS's own steps. Each event can start a job, with the event as its input. ButterCMS sends a secret with every delivery, and one without it is refused.
Events and webhooks- 01A page was published
- 02A page draft was saved
- 03A page was unpublished
- 04A page was deleted
- 05A blog post was published
- 06A blog post draft was saved
- 07A blog post was deleted or unpublished
- 08A localized blog post was published
- 09A localized blog post draft was saved
- 10A localized blog post was deleted or unpublished
- 11A collection item was published
- 12A collection item draft was saved
- 13A collection item was unpublished
- 14A collection item was deleted
- 15A video was uploaded to the media library
In practice
Ask it like you would a colleague
Once ButterCMS is connected, these are the kinds of things people ask. Plain questions, no syntax. If the answer lives partly in another system you have connected, Memtro looks there too.
ButterCMS + Memtro
What was published on the blog this month?
Which blog posts mention pricing?
What does the About page say about our history?
Which items are in the team members collection?
Draft a blog post announcing the new Leeds office.
A post goes live
At Acme Ltd, a job starts when ButterCMS reports that a blog post was published. It reads the post's title, summary, categories and SEO fields. Sarah Chen, marketing manager, gets a short note that the post is live, with anything missing from its SEO fields.
Teams
Where it fits
The teams that lean on ButterCMS most, a question each of them asks, and what they connect beside it.
- MarketingSpend, leads and reputation in one conversationMarketing lead, Performance marketer, Content and SEO, Brand and community“How did last week's LinkedIn and Google campaigns do, and which leads reached the pipeline?”Used alongside Google Ads, Meta Ads, HubSpot, Google Analytics 4, Brevo and 7 more.
- ProductHear what customers actually ask forProduct manager, Researcher, Designer, Head of product“Which customers asked for SSO this quarter, and what is their combined ARR?”Used alongside Help Scout, HubSpot, Linear, Jira, Slack and 6 more.
- OperationsMonitors and digests that run themselvesOperations lead, Analyst, Team manager, Administrator“List my jobs”Used alongside Help Scout, Stripe, Xero, Postgres, ShipEngine and 8 more.
Better together
Works with
A record in ButterCMS is rarely the whole story. Connect the systems that hold the rest and Memtro checks them together, then remembers what it learned so the next question starts further along.
- Marketing automationButterCMS with ActiveCampaignContacts, campaigns and automations from ActiveCampaign.
- Marketing automationButterCMS with BrevoEmail and SMS campaign results from Brevo.
- Marketing automationButterCMS with Customer.ioCampaign metrics and customer journeys from Customer.io.
- AnalyticsButterCMS with Google Analytics 4Ask your traffic questions in plain English and get the numbers back.
- AnalyticsButterCMS with Plausible AnalyticsAsk about your website traffic in plain English.
- AnalyticsButterCMS with UmamiAsk about your website traffic in plain English, without sending anybody to a dashboard.
- Documents and wikisButterCMS with NotionSearch pages and query databases, and write to them when you ask.
- Documents and wikisButterCMS with Google DriveSearch Drive and read Docs, Sheets and Slides as text, and write a Doc when you ask.
- Documents and wikisButterCMS with ConfluenceSearch and read wiki pages, and write them when you ask.
Also in Content and web
Using something else for the same job, or both? Each connector has its own tools; connect as many as you like.
- Ahrefs
- WordPress
- Webflow
- Typeform
- Eventbrite
- Contentful
- Ghost
- Open law
- Semrush
- treg
- UK Postcode Information
- Web scrape
- Web search
Jotform- Sanity
- Tally
DataForSEO
Moz API- SE Ranking
- Ideal Postcodes
- Ticket Tailor
- Directus
- Strapi
- Storyblok
- Prismic
- DatoCMS
- Fillout
Hygraph- Wix
Paperform- Cloudinary
- Contentstack
- DNSimple
- Gandi
- Joomla
Kajabi
Kontent.ai- Mux
- Porkbun
Teachable- Uploadcare
- Vimeo
Wufoo
Setup
How to connect
Connect withRead API token
- 1
In ButterCMS, open Settings → General → API Tokens and copy the read API token. Free and trial accounts have a monthly API call cap.
- 2
Open Connections → ButterCMS in Memtro and paste the Read API token. Add the Write API token only if Memtro should create or change content.
- 3
An administrator grants actions such as publish a blog post by name to the teams that may use them. Once ButterCMS support has enabled webhooks, events are turned on from the connection's Events tab, and the address is added in ButterCMS's webhook settings.
- 4
Ask what was published on the blog this month.
Also works from
Chat in the dashboard, the OpenAI-compatible API, scheduled jobs, and any MCP client: Claude Code, OpenCode, Cursor, Claude Desktop. The ButterCMS tools are the same everywhere.
FAQ
Questions
Can Memtro change anything in ButterCMS?+
Only when you ask, and only what it has been granted: create a blog post, as a draft or published; change a blog post's content, categories, tags or status; delete a blog post (soft delete, its slug is freed); create a page of an existing page type, as a draft or published; change a page's fields or status; add an item to a collection, as a draft or published; change a collection item's fields or status; delete a collection item (soft delete). Every other tool reads, searches or lists. The Connections page labels the tools that act, an administrator grants each one by name to the teams that may use it, and a personal connection acts only after its owner allows it.
Who can use a ButterCMS connection?+
A personal connection serves only your own requests. A shared connection serves the organisation: everyone, or only the teams an admin chooses. Admins can always add shared connections; other members need the permission.
Does Memtro store my ButterCMS data?+
Credentials are encrypted at rest. Tool results are cached briefly so agent loops do not repeat identical calls, and the facts the model extracts are saved to your organisation's memory with provenance (system, record and link) so they can be checked and superseded.
How do I connect ButterCMS?+
Read API token. In ButterCMS, open Settings → General → API Tokens and copy the read API token. Free and trial accounts have a monthly API call cap.
Can ButterCMS start a job?+
Yes. Turn events on in the connection's Events tab on the Connections page, then add the address it shows as a webhook in ButterCMS, choosing the same kinds; the tab shows ButterCMS's own steps. A job set to start "When an event arrives" then runs once for each matching event, with the event as its input. The run treats the event as outside data, never as instructions, and anything the run remembers is kept as unverified.
Connect ButterCMS in a few minutes
Seven-day free trial, then one monthly price per organisation. Connectors, jobs and memory are never metered.