Ask which channel brought in the most leads this month, and what they were worth.
Connect WhatConverts with an API token and secret and Memtro reads leads: calls, forms, chats, emails and transactions, with source, campaign, quote and sales value, lead score, and the contact's name and company. Phone numbers and email addresses are never returned. It reads on demand and there is no hourly sync. When you ask, and once an administrator has granted the action by name, it can record a lead WhatConverts did not track, which counts in every report and cannot be deleted through the API, and set a lead's quote or sales value, overwriting the old figures.
Ask in plain English from chat, your editor, a scheduled job or your own agent. The model picks the right WhatConverts tool, reads what it needs, and answers with the source cited.
These tools change something in WhatConverts. The model is told to use them only when you ask for exactly that, and an administrator grants each one by name to the teams that may use it; a personal connection acts only after its owner allows it.
Turn events on in the connection's Events tab on the Connections page, then add the address it shows as a webhook in WhatConverts, choosing the same kinds; the tab shows WhatConverts's own steps. Each event can start a job, with the event as its input, and can be remembered where you choose. WhatConverts signs nothing, so the long random address is the only check: treat it as a password.
Events and webhooksOnce WhatConverts is connected, these are the kinds of things people ask. Plain questions, no syntax. If the answer lives partly in another system you have connected, Memtro looks there too.
WhatConverts + MemtroWhich channel brought in the most leads this month?
What is the total quote value of leads from paid search since September?
Which form leads last week had the highest lead score?
What did the chat leads from yesterday ask about?
Set the sales value of yesterday's Brightwave Ltd call lead to 4,800
The founder of Northwind asks which marketing channel paid off in October. Memtro reads October's leads and groups them by source and medium, giving the count, quote value and sales value for each, with organic search ahead of paid.
Priya Sharma closes the deal from last week's Brightwave Ltd phone enquiry and asks Memtro to record what it was worth. Memtro reads the lead, then sets its sales value to 4,800, so the paid search campaign that brought the call gets the credit in WhatConverts reports.
The teams that lean on WhatConverts most, a question each of them asks, and what they connect beside it.
A record in WhatConverts is rarely the whole story. Connect the systems that hold the rest and Memtro checks them together, then remembers what it learned so the next question starts further along.
Using something else for the same job, or both? Each connector has its own tools; connect as many as you like.
CallRail
Fullstory
Lightdash
Microsoft Clarity
Eppo
Holistics
MouseflowIn WhatConverts open the profile, then Tracking → Integrations → API Keys, and generate an API key
A profile key reads that profile's leads. An agency (master) key needs the agency plan and is not needed
In Memtro open Connections → WhatConverts, paste the API token and the API secret shown with it, and connect
Ask which channel brought in the most leads this month
Chat in the dashboard, the OpenAI-compatible API, scheduled jobs, and any MCP client: Claude Code, OpenCode, Cursor, Claude Desktop. The WhatConverts tools are the same everywhere.
Only when you ask, and only what it has been granted: record a new lead in the profile; set a lead's quotable state, quote value, sales value or URL. Every other tool reads, searches or lists. The Connections page labels the tools that act, an administrator grants each one by name to the teams that may use it, and a personal connection acts only after its owner allows it.
A personal connection serves only your own requests. A shared connection serves the organisation: everyone, or only the teams an admin chooses. Admins can always add shared connections; other members need the permission.
Credentials are encrypted at rest. Tool results are cached briefly so agent loops do not repeat identical calls, and the facts the model extracts are saved to your organisation's memory with provenance (system, record and link) so they can be checked and superseded.
API token and API secret. In WhatConverts open the profile, then Tracking → Integrations → API Keys, and generate an API key.
Yes. Turn events on in the connection's Events tab on the Connections page, then add the address it shows as a webhook in WhatConverts, choosing the same kinds; the tab shows WhatConverts's own steps. A job set to start "When an event arrives" then runs once for each matching event, with the event as its input. The run treats the event as outside data, never as instructions, and anything the run remembers is kept as unverified.
Seven-day free trial, then one monthly price per organisation. Connectors, jobs and memory are never metered.
Sign in, add a provider key, create an API key and point your tools at Memtro. It takes about five minutes.
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