Matomo + Memtro

Your Matomo visits, pages, referrers and goals, cloud or self-hosted, answered in a sentence.

Connect Matomo, cloud or self-hosted, with its URL and an auth token, and Memtro reports visits, visitors and bounce rate for any period against the one before, top pages, referrers and channels, visits by country or device, goal conversions and revenue, and who is on the site now. The hourly sync writes each site's finished day into memory. When asked, and once an administrator has granted each action by name, it can add, change or delete annotations, create and change goals, and add a site to track. Deleting a goal removes its recorded conversions permanently.

In Memtro

What you can do with Matomo in Memtro

Ask in plain English from chat, your editor, a scheduled job or your own agent. The model picks the right Matomo tool, reads what it needs, and answers with the source cited.

What it does

  1. 01Visits, unique visitors, actions and bounce rate for any period against the period before, with percentage change
  2. 02Top pages by URL or title, with time on page, bounce and exit rates, and referrers as direct, search, website, campaign or social
  3. 03Visits by country, device type, browser or operating system, each with its share, and any Matomo segment
  4. 04Goal conversions, converted visits, conversion rate and revenue for a period, and who is on the site right now
  5. 05Hourly sync writes each site's finished day into memory with visits, bounce rate, top pages and top referrers
  6. 06When asked and granted, adds, changes or deletes annotations on a site's graphs, creates or changes goals, permanently deletes a goal with its conversions, and adds a new site to track

Acts when asked

When you ask it to

These tools change something in Matomo. The model is told to use them only when you ask for exactly that, and an administrator grants each one by name to the teams that may use it; a personal connection acts only after its owner allows it.

  1. 01Add a dated annotation to a site's graphs
  2. 02Change an annotation's date, text or star
  3. 03Delete an annotation permanently
  4. 04Create a conversion goal on a site
  5. 05Change a goal's name, matching rule or revenue
  6. 06Delete a goal and its conversions permanently
  7. 07Add a new website to track (super user)
In practice

Ask it like you would a colleague

Once Matomo is connected, these are the kinds of things people ask. Plain questions, no syntax. If the answer lives partly in another system you have connected, Memtro looks there too.

Matomo + Memtro
  • How did visits in October compare with September?

  • Which pages under /docs had the most pageviews last week?

  • What share of last month's visits were on a smartphone?

  • How many newsletter sign-ups converted this week, and at what rate?

  • Add an annotation on 4 November saying the new pricing page went live

01

The month in question

On the first Monday of the month, the marketing lead asks how October went. Memtro answers from Matomo with visits, visitors and bounce rate against September, the pages that carried the traffic and the referrers that sent it.

02

Marking the launch

Tom Reyes asks Memtro to note Tuesday's Acme campaign launch and to count demo bookings as a goal. Memtro adds a dated annotation to the site's graphs, where everyone with access sees it, and creates a goal matching the booking confirmation page, counted from new visits onward.

Teams

Where it fits

The teams that lean on Matomo most, a question each of them asks, and what they connect beside it.

Better together

Works with

A record in Matomo is rarely the whole story. Connect the systems that hold the rest and Memtro checks them together, then remembers what it learned so the next question starts further along.

Also in Analytics

Using something else for the same job, or both? Each connector has its own tools; connect as many as you like.

Setup

How to connect

Connect withMatomo URL and auth token
  1. 1

    In Matomo open Administration (cog) → Personal → Security → Auth tokens → Create new token. View access to a site is enough to read it. Annotations need a logged-in user's token, goals need write or admin access, and adding a site needs a super user

  2. 2

    Copy the token when it is created: it is shown once. Memtro sends it in the POST body, never in the URL, so "Only allow secure requests" can stay on

  3. 3

    In Memtro open Connections → Matomo and paste the Matomo URL (where index.php is, or https://<account>.matomo.cloud) and the Auth token, optionally with a Default site id, and connect

  4. 4

    Ask how this month compares with last month, or which referrers sent the most visits yesterday

Also works from

Chat in the dashboard, the OpenAI-compatible API, scheduled jobs, and any MCP client: Claude Code, OpenCode, Cursor, Claude Desktop. The Matomo tools are the same everywhere.

FAQ

Questions

Can Memtro change anything in Matomo?+

Only when you ask, and only what it has been granted: add a dated annotation to a site's graphs; change an annotation's date, text or star; delete an annotation permanently; create a conversion goal on a site; change a goal's name, matching rule or revenue; delete a goal and its conversions permanently; add a new website to track (super user). Every other tool reads, searches or lists. The Connections page labels the tools that act, an administrator grants each one by name to the teams that may use it, and a personal connection acts only after its owner allows it.

Who can use a Matomo connection?+

A personal connection serves only your own requests. A shared connection serves the organisation: everyone, or only the teams an admin chooses. Admins can always add shared connections; other members need the permission.

Does Memtro store my Matomo data?+

Credentials are encrypted at rest. Tool results are cached briefly so agent loops do not repeat identical calls, and the facts the model extracts are saved to your organisation's memory with provenance (system, record and link) so they can be checked and superseded. An hourly sync anchors recently changed Matomo records into memory as entities.

How do I connect Matomo?+

Matomo URL and auth token. In Matomo open Administration (cog) → Personal → Security → Auth tokens → Create new token. View access to a site is enough to read it. Annotations need a logged-in user's token, goals need write or admin access, and adding a site needs a super user.

Connect Matomo in a few minutes

Seven-day free trial, then one monthly price per organisation. Connectors, jobs and memory are never metered.

Where agents remember your company

Sign in, add a provider key, create an API key and point your tools at Memtro. It takes about five minutes.

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