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Microsoft Advertising + Memtro

Bing Ads campaigns, keywords and search terms alongside your other channels.

Memtro reads your Microsoft Advertising accounts through the v13 API. It lists campaigns, ad groups and keywords, runs the campaign performance and search terms reports for any date range, and records daily campaign results as memories so Bing sits next to Google in every answer.

What you can do with Microsoft Advertising in Memtro

Ask in plain English from chat, your editor, a scheduled job or your own agent. The model picks the right Microsoft Advertising tool, reads what it needs, and answers with the source cited.

01

Cross-engine reporting

Ask for last week's spend and conversions on both engines; Memtro pulls Microsoft's report and Google's GAQL results and lays them side by side.

02

Keyword expansion

Run the search terms report for 30 days and ask which converting queries are missing from your keyword lists.

  • Accounts across the customers you manage
  • Campaigns with status, type, budget and bidding strategy
  • Performance by campaign for any date range, daily if needed
  • Ad groups and keywords with match types and bids
  • Search terms report with matched keywords
  • Nightly per-campaign performance memories

Ask it like this

Questions people ask once Microsoft Advertising is connected. In agent mode each one also checks the other systems that know about the same people, companies or identifiers.

  • ›Compare Google and Microsoft Ads cost per conversion last month
  • ›Which Bing search terms are converting that we are not bidding on?
  • ›List the keywords in the Brand ad group with their bids
  • ›What did the Shopping campaign spend yesterday?

Where it fits

Teams that get the most from Microsoft Advertising in Memtro, with the rest of their stack attached.

Better together

A record in Microsoft Advertising is rarely the whole story. Connect the systems that hold the rest and the agent cross-references them by default, then remembers what it learned so the next question starts further along.

Also in Advertising

Using something else for the same job, or both? Each connector has its own tools; connect as many as you like.

How to connect

  1. 01Click Connect under Microsoft Advertising and sign in with the Microsoft account used for Bing Ads
  2. 02Approve the Microsoft Advertising permission
  3. 03Memtro lists your accounts; the platform's developer token is configured by your Memtro admin
Also works from

Chat in the dashboard, the OpenAI-compatible API, scheduled jobs, and any MCP client: Claude Code, OpenCode, Cursor, Claude Desktop. The Microsoft Advertising tools are the same everywhere.

Clients and agents →

Questions

Can Memtro change anything in Microsoft Advertising?
No. The Microsoft Advertising connector is read-only: every tool reads, searches or lists. Nothing is created, sent, updated or deleted, and the credentials you give it should be read-only too.
Who can use a Microsoft Advertising connection?
A personal connection serves only your own requests. A shared connection serves the organisation: everyone, or only the teams an admin chooses. Admins can always add shared connections; other members need the permission.
Does Memtro store my Microsoft Advertising data?
Credentials are encrypted at rest. Tool results are cached briefly so agent loops do not repeat identical calls, and the facts the model extracts are saved to your organisation's memory with provenance (system, record and link) so they can be checked and superseded. An hourly sync anchors recently changed Microsoft Advertising records into memory as entities.
How do I connect Microsoft Advertising?
OAuth. Click Connect under Microsoft Advertising and sign in with the Microsoft account used for Bing Ads.

Connect Microsoft Advertising in a few minutes

Seven-day free trial, then one monthly price per organisation. Connectors, jobs and memory are never metered.