Metricool MCP server

What the model can do

Metricool social media analytics and planning: the account's brands and their connected networks, metric timelines per network (followers, impressions, clicks, interactions…), Instagram, Facebook-reel, Bluesky and Pinterest post analytics, scheduled posts in the planner, and social inbox conversations, comments and reviews. When asked, schedules or drafts a post, reschedules, deletes or restores one, replies to a comment, review or direct message, creates brand tags and adds them to posts, and adds internal notes to posts and inbox contacts.

Reads

• metricool_list_brandsThe brands on the Metricool account: brand id (blogId), name, website and the handle of each connected network.
• metricool_metric_timelineA brand's metric over time on one network, from Metricool's analytics: e.g. facebook impressions, clicks, pageFollows, postsCount or interactions…
• metricool_list_postsA brand's published content with its analytics for a period, for the networks Metricool answers in JSON: Instagram posts, reels or stories…
• metricool_scheduled_postsPosts in a brand's Metricool planner for a period: what is scheduled, when and where, as Metricool returns it.
• metricool_inbox_conversationsConversations in a brand's Metricool social inbox for one network (provider, e.g. facebook or instagram), as Metricool returns them.
• metricool_list_brand_tagsA brand's tags in Metricool (id, name, colour), alphabetically.
• metricool_inbox_commentsComments on a brand's posts in Metricool's social inbox for one network, as Metricool returns them.
• metricool_inbox_reviewsReviews of the brand in Metricool's social inbox for one network (for example gmb, Google Business Profile), as Metricool returns them.

Acts, when you ask

These change something in Metricool. The model is told to use them only when you ask for exactly that, and each one is granted by name: per team on a shared connection, by the owner on a personal one.

• metricool_add_post_noteAdds an internal note to a scheduled post in Metricool's planner, for the team, not published anywhere.
• metricool_add_inbox_noteAdds an internal note about a contact in a brand's Metricool social inbox (for example "asked about shipping to Ireland, follow up Monday").
• metricool_tag_scheduled_postsAdds a brand's existing tags to posts in its Metricool planner.
• metricool_create_scheduled_postPuts a post in a brand's Metricool planner for the networks named.
• metricool_reschedule_postMoves a scheduled post in a brand's Metricool planner to a new date and time, which changes when it goes out publicly.
• metricool_delete_scheduled_postDeletes a post from a brand's Metricool planner so it does not go out; if it is the first of a thread, every post in the thread is deleted.
• metricool_restore_postRestores a post deleted from a brand's Metricool planner, putting it back as it was…
• metricool_reply_to_commentReplies publicly, as the brand, to a comment on one of its posts; the commenter is notified and anyone who can see the post sees the reply.
• metricool_reply_to_reviewReplies publicly, as the brand, to a review (for example on Google Business Profile); the reviewer and anyone reading reviews sees it.
• metricool_send_inbox_messageSends a direct message, as the brand, in a social inbox conversation; the person receives it at once and it cannot be unsent.
• metricool_create_brand_tagCreates a tag on a brand in Metricool, which the team can then put on planner posts (metricool_tag_scheduled_posts).

Connect it

First connect Metricool on Dashboard → Connections, then add Memtro to your client once. The Metricool tools appear alongside the tools of everything else you have connected; nothing is configured per connector.

claude plugin marketplace add memtro-org/claude-memtro
claude plugin install memtro@memtro --config api_key=sk-memtro-...

{
  "mcpServers": {
    "memtro": {
      "url": "https://platform.memtro.com/api/mcp",
      "headers": {
        "Authorization": "Bearer sk-memtro-..."
      }
    }
  }
}

{
  "mcp": {
    "memtro": {
      "type": "remote",
      "url": "https://platform.memtro.com/api/mcp",
      "headers": {
        "Authorization": "Bearer sk-memtro-..."
      }
    }
  }
}

Who may use it

The key identifies the person, and the server offers that person the tools they may use everywhere else in Memtro. A shared Metricool connection is used by the teams an administrator granted it to, tool by tool, on the Permissions page; a personal connection is used by its owner alone, and its tools that act stay off until the owner allows them. See Teams and permissions and Connectors.

Ask it like this

• › How did Instagram impressions change last month for the Acme brand?
• › What are we posting next week, and on which networks?
• › Which Instagram reels got the most comments in October?
• › Who has messaged us on Instagram this week?
• › Move Thursday's pricing post to next Monday at 09:00

Questions

Is this an official Metricool MCP server?

No. It is Memtro's MCP server with Memtro's Metricool connector behind it: the connector reads Metricool through its API with the credentials you connect on Dashboard → Connections, and Metricool publishes nothing here. The same endpoint carries every other system you connect and Memtro's memory tools.

What does it cost?

Nothing on top of Memtro. One price per organisation by its number of users, from $50 a month for up to 10 users after a 7-day free trial, with every connector, the MCP server, jobs and memory included. You bring your own model keys.

Can it change anything in Metricool?

Only when you ask, and only what it has been granted: add an internal note to a scheduled post (never creates or publishes a post); add an internal note to a contact in the social inbox (seen by the team only, never sent); add existing brand tags to planner posts (keeps their other tags); schedule a post to publish on a brand's networks, or save it as a draft; move a scheduled post to a new date and time; delete a scheduled post; restore a deleted scheduled post; reply publicly to a comment on a brand's post; reply publicly to a review of the brand; send a direct message in a social inbox conversation; create a brand tag. Every other tool reads, searches or lists. An administrator grants each acting tool by name per team, and a personal connection acts only after its owner allows it.

Which clients work?

Any MCP client that speaks Streamable HTTP: Claude Code, Cursor, Claude Desktop, OpenCode, Codex, Zed, Windsurf, Cline and the Anthropic and OpenAI SDKs. There is no local process to run; the server is remote and authenticated with your key.

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